Privacy Policy

Introduction

This Privacy Policy outlines SW Technical Support Services (“we”, “our” or “the Company”) practices with respect to information collected from users who access our website at www.swtechsupportservices.co.uk (“Site”), or otherwise share personal information with us (collectively: “Users”).

Grounds for Data Collection

Processing of your personal information (meaning, any information which may potentially allow your identification with reasonable means; hereinafter “Personal Information”) is necessary for the performance of our contractual obligations towards you and providing you with our services, to protect our legitimate interests and for compliance with legal obligations to which we are subject.

When you use the Site, you consent to the collection, storage, use, disclosure and other uses of your Personal Information as described in this Privacy Policy.

We encourage our Users to carefully read the Privacy Policy and use it to make informed decisions.

What Information Do We Collect?

We collect two types of data and information from Users:

1. Non-personal Information: Unidentified and non-identifiable information which may be gathered via your use of the Site. This includes:

    

   • Aggregated usage information
   • Technical details from your device (e.g. browser type, OS, language preference, access times)
   • Site activity (pages viewed, browsing behaviour, etc.)
2. Personal Information: Individually identifiable information, such as:

    

   • Device Information: geolocation data, IP address, unique identifiers (MAC address, UUID)
   • Personal/Company Information: full name, email, address, and company details (if applicable)

How Do We Receive Information About You?

We collect information from the following sources:

• When you voluntarily provide it (e.g. through the Site contact form)
• When you use or access our Site in relation to our services
• From third-party services, providers, or public registers (e.g. analytics tools)

How We Use Your Information

We do not rent, sell, or share Users’ information with third parties except as described in this Privacy Policy.

We use the information to:

• Communicate with you regarding our services
• Keep you informed of updates and new services
• Market our services and Site (see “Marketing”)
• Conduct analytics to improve the Site

We may also share Personal Information with trusted third-party providers (possibly in other jurisdictions) for purposes including:

• Hosting and operating the Site
• Providing personalised services
• Advertising and retargeting
• Marketing and promotional material delivery
• Research, diagnostics, and analytics

We may disclose information when necessary to comply with legal obligations, enforce our terms, detect and prevent fraud, or cooperate with law enforcement.

User Rights

You may request to:

• Confirm whether we process your data and access a copy
• Receive data in a machine-readable format
• Request rectification or erasure
• Object or restrict processing
• Lodge a complaint with a supervisory authority

To exercise your rights, contact our Data Protection Officer:

Data Protection Officer
SW Technical Support Services
Email: chemist@swtechsupportservices.co.uk

Retention

We retain personal information as long as necessary for service provision, legal compliance, dispute resolution, and policy enforcement. We determine retention based on data type, purpose, and regulatory requirements.

We may rectify, replenish, or remove inaccurate data at our discretion.

Cookies

We and our partners use cookies for functionality and analytics. Cookies help with:

• Navigation and session control
• Preference storage
• Advertising relevance
• Usage statistics

Types of cookies used:

• Session cookies: Temporary, deleted after browser is closed
• Persistent cookies: Stored for repeat visits and preference storage
• Third-party cookies: Set by external content providers (e.g. analytics)

We use Google Analytics to track Site usage anonymously. Refer to Google’s Terms of Use and Privacy Policy for more.

Third Party Collection of Information

This Privacy Policy only covers our practices. Other sites and services you engage with may have different policies. Always review third-party terms before sharing your information.

How Do We Safeguard Your Information?

We apply industry-standard security practices to protect your data. However, we cannot guarantee complete security against unauthorised access or misuse.

Transfer of Data Outside the EEA

Data may be transferred to countries outside the EEA with adequate legal safeguards, such as approved jurisdictions or standard contractual clauses.

Marketing

We may use your contact details to send promotional materials regarding our services. You can opt-out of marketing at any time.

Even if unsubscribed from marketing, we may still send important service-related communications.

Corporate Transaction

In the event of a business transfer, your information may be part of the assets transferred, and the new entity will assume the obligations under this policy.

Minors

We do not knowingly collect data from minors. If you believe a minor has submitted Personal Information without consent, please contact us at chemist@swtechsupportservices.co.uk.

Updates or Amendments to This Privacy Policy

We may revise this policy periodically. Material changes are effective immediately once posted. Continued use of the Site constitutes acceptance of the updated policy.

How to Contact Us

If you have questions regarding this policy or your data, contact us at chemist@swtechsupportservices.co.uk.

Last Modified: 15.07.2025