Consumers vote with their purse

Sustainability is in great demand globally, the big green trend affecting all industry sectors. Consumers are concerned about pollution and its long term effects on the environment. As yet there is not an official definition for sustainable cosmetics and there are many aspects to consider. Which ones apply to cosmetics and which ones are most relevant to your business? What can you do as a business to support the environment and minimize the impact of your cosmetic products?

How to start with sustainable beauty?

Sustainability is complex and evolving fast. Big beauty brands invest considerably in various expensive tools based on metrics, measuring CO2 emissions, water consumption and so on. We believe and use a more qualitative and comprehensive approach that works for your beauty brand and has real environmental or social benefits that you can tell your clients. There is not a perfect way or one way to go about it. The most important thing is to take the first step and keep on learning and evolving.

Strategic cosmetic formulation development

Entrepreneurs often have a passion for natural, clean or organic beauty products but often they are not familiar with cosmetic development. Sometimes they have spotted a niche or gap in the cosmetic market and simply think about development cost. At SW Technical Support Services we start with the concept and a clear brief before we start formulating. This is a very important process that can make a massive difference to brand authenticity and success.

Replacing controversial synthetic cosmetic ingredients

Existing beauty brands wishing to upgrade and reformulate their existing cosmetic formulas to meet consumers demands for more natural beauty products. For example cosmetic preservative replacement.